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Heartcoding After Sales Boost Privacy Policy

Last Update: July 2023

Heartcoding GmbH ("Heartcoding", "we", or "us") values and respects your privacy. We have prepared this privacy policy to explain the manner in which we collect, use, disclose and otherwise process your personal information through our website located at https://heartcoding.de/ (the "Website"), the Shopify Heartcoding After Sales Boost app (the "App"), and other interactions with you.

Heartcoding provides its customers ("Customers") with a Shopify eCommerce integration that helps create checkout and post purchase offers and customize such offers, and provides metrics and analytics on such offers (collectively the,"Services").


  • Collection And Use Of Personal Information
  • Sharing Of Personal Information
  • Information About Our Website
  • Safeguards And Retention
  • Access To Information
  • Updates To The Privacy Policy
  • Contact Us

Collection and use of personal information

The kinds of personal information that we process, and how we process it, depends on whether we are acting on behalf of our Customers, or whether we are collecting, using, and disclosing personal information for Heartcoding’s own purposes.

How we collect and use personal information on behalf of our Customers

The following are some examples of the personal information we may collect and analyze to provide the Services to our Customers.

In the course of providing the Services to our Customers, we may process personal information about our Customers’ employees or other authorized users of the Services provided by the customer as set out below:

Use of the App: In order to provide the App, we collect certain personal information about authorized users of our Customers’ Shopify store, such as name, address and email address. We use this personal information to administer our Customers’ access to the App and the Services, and to manage our relationship with our Customers.

We may also process the personal information of our Customers’ clients, such as Customer ID, language, discount code, order value, products ordered, quantity of products ordered, country, currency, number of previous orders, customer category and email address in order to provide customized post-purchase offers through the Services. We may also generate aggregated, non-identifiable data from our Customers’ client’s purchases, such as number of store purchases and price of purchases to provide metrics and analytics to our Customers.

Support Services: We may collect certain information from you (such as name, email address and query) when we provide user support services by email or.

Use of the Services: We may monitor use of the App by our Customers’ in order to detect, investigate or prevent any actual or potential violation of our terms and conditions. This information is automatically collected from you when you use the App. We may also generate aggregated, non-identifiable data and use such information to monitor the performance, use and stability of the App and to improve the Services.

We require our Customers to ensure that they have obtained all authority to provide personal information to us in accordance with applicable privacy laws and to not provide us with any sensitive personal information. Except as set out herein, we do not collect or use personal information from our Customers for any purpose other than to provide Services.

We rely on our Customers to comply with applicable privacy laws when collecting, using, or disclosing personal information through the Services, including by obtaining appropriate consent to collect, use, and disclose personal information, including the personal information of others, through the App. If you have any questions regarding the personal information we process on behalf of one of our Customers, we encourage you to first contact the customer directly and/or review their applicable privacy policy.

How we collect and use personal information through our Website, App and in our other interactions with you

We may collect personal information when you:

  • Sign-up to receive marketing emails such as newsletters and blog posts.
  • Enter a contest or participate in a promotion
  • Participate in our surveys
  • Contact us with a comment, question or complaint

Marketing Communications: If you sign-up to receive email marketing communications such as newsletters, we collect your email address as well as other information on an optional basis to help us tailor our communications to you. You can unsubscribe at any time by clicking the "unsubscribe" link included at the bottom of each email. Alternatively, you can opt-out of receiving email marketing communications by contacting us at the contact information provided in the "Contact Us" section below. Please note that you may continue to receive transactional or account-related communications from us.

Feedback & Reviews: We may collect and use customer feedback and/or reviews about our Services to better understand our Customers and enhance our product and service offerings. With your consent, we may publish your feedback and/or reviews on our Website or other promotional materials.

Contests and Promotions: When you enter a contest or participate in a promotion, we may collect your name, address, email address, phone number, and any additional information or content required for the contest or promotion, including to deliver a prize to you, or that you otherwise provide, including your social media handle, profile picture and public posts or comments you make about our contest on social media networks. We use this information to administer the contest or promotion. As part of a contest or promotion, we may also share or otherwise publish the content you submit.

Contact Us: When you contact us with a comment, question or complaint through email, you may be asked for information that identifies you, such as your name and address, along with additional information we need to help us promptly answer your question or respond to your comment. We may retain this information to assist you in the future and to improve our customer service and service offerings.

Sharing of personal information

We do not sell or disclose your personal information to third parties without your consent, except as set forth below or as required or permitted by law.

Service Providers: Your personal information will be transferred (or otherwise made available) to certain third parties that provide services on our behalf. We use service providers to provide services such as hosting the Website and providing advertising and marketing services. Our service providers are only provided with the information they need to perform their designated functions and are not authorized to use or disclose personal information for their own marketing or other purposes. Our service providers may be located in the U.S., Canada, Germany or other foreign jurisdictions. For information about the manner in which we or our service providers treat personal information, please contact us as set out in the "Contact Us" section below.

Legal and Compliance: We and our German, Canadian, US and other foreign service providers may provide your personal information in response to a search warrant to other legally valid inquiry or order, or to another organization for the purposes of investigating a breach of an agreement or contravention of law or detecting, suppressing or preventing fraud, or as otherwise may be required or permitted by applicable Canadian, U.S. or other law or legal process, which may include lawful access by US or foreign courts, law enforcement or other government authorities. Your personal information may also be disclosed where necessary for the establishment, exercise or defence of legal claims and to investigate or prevent actual or suspected loss or harm to persons or property. Where a disclosure of our Customers’ information is required by applicable law, we promptly notify our customer prior to complying with such requirements (to the extent we are not prohibited from doing so) and fully co-operate with our customer’s instructions with respect to our response.

Sale of Business: We may transfer any information we have about you as an asset in connection with a proposed or completed merger, acquisition or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of Heartcoding or as part of a corporate reorganization or other change in corporate control.

Information about our website

Visiting our Website: In general, you can visit our Website without telling us who you are or submitting any personal information. However, we collect the IP (Internet protocol) addresses of all visitors to our Website and other related information such as page requests, browser type, operating system and average time spent on our Website. We use this information to help us understand our Website activity and to monitor and improve our Website.

Cookies: Our Website uses a technology called "cookies". A cookie is a tiny element of data that our Website sends to a user’s browser, which may then be stored on the user’s hard drive so that we can recognize the user’s computer or device when they return. You may set your browser to notify you when you receive a cookie or to not accept certain cookies. However, if you decide not to accept cookies from our Website, you may not be able to take advantage of all of the Website features.

Analytics: We may also use a third party such as Google Analytics to help us gather and analyze information about the areas visited on the Website (such as the pages most read, time spent, search terms and other engagement data) in order to evaluate and improve the user experience and the Website. For more information about Google Analytics or to prevent the storage and processing of this data (including your IP address) by Google, you can download and install the browser plug-in available at the following link:https://tools.google.com/dlpage/gaoptout?hl=en. You can also obtain additional information on Google Analytics’ data privacy and security at the following links:

Third Party Links: Our Website may contain links to other websites that Heartcoding does not own or operate. We provide links to third party websites as a convenience to the user. These links are not intended as an endorsement of or referral to the linked websites. The linked websites have separate and independent privacy policies, notices and terms of use. We do not have any control over such websites, and therefore we have no responsibility or liability for the manner in which the organizations that operate such linked websites may collect, use or disclose, secure and otherwise treat personal information. We encourage you to read the privacy policy of every website you visit.

Interest-based advertising

We work with third parties such as ad networks and other advertising companies that use their own tracking technologies (including cookies and pixel tags) on our Website in order to provide you with tailored advertisements across the Internet. These companies may collect information about your activity on our Website and third-party websites (such as web pages you visit and your interaction with our advertising and other communications) and use this information to make predictions about your preferences, develop personalized content and deliver ads that are more relevant to you on third-party websites. This information may also be used to evaluate the effectiveness of our online advertising campaigns.

Custom Audience: We may use services provided by third-party platforms (such as social media and other websites) to serve targeted advertisements on such platforms to you or others, and we may provide a myshopify domain or other information to the platform provider for such purposes. To opt-out of the use of your information for such purposes, please send a request through our contact information set out in the Contact Us section below.

Opting-out of Interest-Based Advertising: For more information about interest-based advertising and to understand your options, including how you can opt-out of receiving behavioural ads from third-party advertising companies participating in the Digital Advertising Alliance of Canada, please visit the Digital Advertising Alliance of Canada website at http://youradchoices.ca/choices.

Please note that even if you opt-out of interest-based advertising by a third-party, these tracking technologies may still collect data for other purposes including analytics and you will still see ads from us, but the ads will not be targeted based on behavioural information about you and may therefore be less relevant to you and your interests.

To successfully opt out, you must have cookies enabled in your web browser (see your browser’s instructions for information on cookies and how to enable them). Your opt-out only applies to the web browser you use so you must opt-out of each web browser on each computer you use. Once you opt out, if you delete your browser’s saved cookies, you will need to opt-out again.

Safeguards and retention

We have implemented reasonable administrative, technical and physical measures in an effort to safeguard the personal information in our custody and control against theft, loss and unauthorized access, use, modification and disclosure. We restrict access to personal information on a need-to- know basis to employees and authorized service providers who require access to fulfil their job requirements.

We have personal information retention processes designed to retain personal information for no longer than necessary for the purposes of providing Services to our Customers or, with respect to the Website, for the purposes set out in this Privacy Policy or to otherwise meet legal requirements.

We may also retain aggregate information beyond this time for research purposes and to help us develop and improve our services. You cannot be identified from aggregate information retained or used for these purposes.

Access to information

If we receive a request from an individual to access or update personal information we maintain on behalf of a customer, we will direct that individual to the relevant customer. We will assist our Customers wherever possible in responding to individual access requests.

Subject to applicable law, you have the right to access, update and correct inaccuracies in your personal information in our custody or control. You may request access, updating and corrections of inaccuracies in your personal information in our custody or control by emailing or writing to us at the contact information set out below. We may request certain personal information for the purpose of verifying the identity of the individual seeking access to his or her personal information records.

Updates to the privacy policy

We may update this privacy policy periodically to reflect changes to our privacy practices. We encourage you to periodically review this page to ensure you are familiar with those changes. We will indicate at the top of this privacy policy when it was most recently updated.


If you have any questions or comments about this privacy policy or the manner in which we or our service providers (including our service providers outside Germany) treat your personal information, or to request access to our collection of your personal information, please contact our data protection officer directly at:

Norbert Willi


Tellhöhe 10b, 82131 Stockdorf